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January 9, 2004

Changing Attitudes, One Soap at a Time

by Red Wolf

Israel: The Middle East Non-Violence and Democracy group created a radio soap opera — Home Is Our Home — targetted at young Palestinians and aimed at promoting nonviolent resolution to conflict.

The general message is to promote active nonviolence as an alternative resistance and as a philosophy, says MEND project coordinator Fadi Rabieh. It's about respect, individual responsibility, self-confidence, and educating people that nonviolence is the way to build a civil, democratic society. If people keep resisting in a violent way, that will be the same tool they use to solve conflict within their state...
...The key to disarming this opposition, says Rolt, lies in the writing. You don't tackle issues head-on, he says. You do it in a parallel way so that listeners identify with ideas, not a side, and recognize themselves in a middle ground.

What will Ahmad do? Peaceful soap opera gripped Palestinians - The Christian Science Monitor, 7th January 2004.

Posted in Rare Common Sense at 00:31. Last modified on September 28 2006 at 23:42.
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