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March 20, 2004

Bargain of the Day: Bible-Zines for Boys

by Red Wolf

United States: From the loony fundies who brought you the bible-zine for girls, here's the version for boys. It's got to be hip, look there's a guitar, snowboarder and flamey logo on the cover. I'm betting that the most use this magazine is going to get is as a handy cover for hiding stroke mags from parents.

The world's largest publisher of religious material is selling the sizzle along with the solemn in a line of Bible-zines — repackaged Bibles aimed at hip Christian teen-agers.
Leaning on the successful slogan of famous Depression-era salesman Elmer Wheeler — Don't sell the steak, sell the sizzle — Transit Books, the teen division of publisher Thomas Nelson, adopted the eye-popping format of mainstream teen magazines to create Revolve, a four-color, 388-page New Testament for teen-age girls.
The smashing success of Revolve, a one-time magazine that went on sale in July for $14.99, has led to the planned Easter launch of Refuel, a Bible-zine aimed at teen-age boys.
Revolve, which has no advertising, excerpts easy-to-digest biblical passages to answer the tough questions teen-agers often ask. Woven throughout is an easy-to-read Bible in a flashy format so teen-agers might feel more comfortable paging through it in public.
We've found a way to make the word of God exciting, relevant and fun for young women again, said Transit Books brand manager Laura Whaley.
Revolve does not duck once-forbidden topics, with one reviewer likening it to Seventeen magazine, only saintlier.

It will come as no surprise to anyone that the subjects in both mags are identical bar the gender switch. I'm guessing the target audience is judged as being none too bright.

Bible-Zine for Boys Set for Easter Launch - Reuters, 16th March 2004.

Posted in Religious Tat at 04:07. Last modified on September 28 2006 at 23:42.
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Comments

1: Posted by: A Voice of Sanity | September 5, 2008 5:42 AM

"Refuel, NCV
The Complete New Testament for Guys
Full-Color Illustrated, Trade Paper"

For a moment I thought it said 'for Gays' (bad typeface).
And this
"Includes great topics like:
Inside Her Head: Real Girls Give Their Opinions"

sounds like a discussion on BJ's.

Wax lyrical

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