Recently in Buddhist Religious Tat Category

December 12, 2007

Bargain of the Day: Holy water

It seems there are a number of companies taking advantage of people gullible enough to buy tap water packaged in religious bottles:

Inspired, perhaps, by vitamin and energy waters, a number of new companies have begun making more explicit claims: their water doesn't just promote good health, it actually makes you good. Holy Drinking Water, produced by a California-based company called Wayne Enterprises, is blessed in the warehouse by an Anglican or Roman Catholic priest (after a thorough background check). Like a crucifix or a rosary, a bottle of Holy Drinking Water is a daily reminder to be kind to others, says Brian Germann, Wayne's CEO. Another company makes Liquid OM, superpurified bottled water containing vibrations that promote a positive outlook. Invented by Kenny Mazursky, a sound therapist in Chicago, the water purportedly possesses an energy field that Mazursky makes by striking a giant gong and Tibetan bowls in its vicinity. He says the good energy can be felt not just after you drink the water but before, when you're holding the bottle.

The most recent entry in this niche is Spiritual Water. It's purified municipal water, sold with 10 different Christian labels. The Virgin Mary bottle, for example, has the Hail Mary prayer printed on the back in English and Spanish. Spiritual Water helps people to stay focused, believe in yourself and believe in God, says Elicko Taieb, the Florida-based company's founder who was formerly in the pest-control business. All three companies give a portion of their profits to charity.

Bless This Bottled WaterNewsweek, 17th December 2007 (thanks, Novice Nun the Wiser OPI).

About this Archive

This page is an archive of recent entries in the Buddhist Religious Tat category.

Christian Religious Tat is the next category.

Find recent content on the main index or look in the archives to find all content.

Buddhist Religious Tat: Monthly Archives

Resources

About this site
Contact the Prattle
Ego Corner

The Pagan Prattle
c/o P.O. Box 666
Edinburgh EH7 5YW
Scotland

Syndication

Licence

Creative Commons License
The original material in this weblog is licensed under a Creative Commons License.